In short, they became the Party of Me.
Of course when your message is to “look out for me”, you have to demonize “them.” So the GOP in each election cycle made major swaths of the electorate enemies.
Not just liberals or Democrats but also immigrants, minorities, gays, believers in climate change, women who want control over their bodies, the 47 percent and supporters of sensible gun control. Especially anyone, even moderate Republicans, who failed to follow blindly their ultra-conservative dogma.
And it worked for a while, until too many “thems” created a limited pool of “me” voters from whom to draw.
So after a bruising defeat in November, the Party of Me decided it must enlarge its numbers and immediately did an about face on one of its core boogeymen.
Read more here: http://www.miamiherald.com/2013/03/08/3 ... rylink=cpy
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